How Internet search works

Consultant Mike Moran tells how Google search works in a four minute audio clip. He describes both organic search, based on page content and link frequency, and paid advertising search. This is an excerpt from a longer interview on his "how to" book on search engine marketing. Put up video, images and audio as well as text http://searchenginewatch.com/3636341 If you really want to get into search engine marketing, read the columns of Ron Jones, another search engine consultant. For example, he will clue you in to the importance of posting images, audio and video as well as text on Web sites, blogs, social networks, etc.

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