Using Google tools on your Web site

The purpose of this assignment is to familiarize you with tools for Webmasters.

Following Google's instructions, create a Google Analytics account for your home page on SWS, and add a call to Google Analytics to your home page and others you want to monitor.

Set up a Google Webmaster Tools account -- you will have to verify ownership by uploading a file to the Web site -- again, follow Google's instructions.

Using Maposite.com, generate a sitemap file for your Web site, upload it, and inform Google Webmaster Tools that you have done so.

Once everything is working, explore the various reports, and have a few friends visit your Web site to generate some traffic. Note -- Google Analytics generates data on a daily basis, so it may take 24 hours to get your first report. Don't put this assignment off till the last minute!

When you have some results, turn in the following:

  1. We listed several Google Analytics reports -- name and briefly describe one that we did not list in the handout.
  2. Print and turn in the Overview and Sitemap screens from Google Webmaster Tools.
  3. Print and turn in the Dashboard screen from Google Analytics.
Does Yahoo! have similar Web site analysis and discovery tools? Briefly describe them.

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